Irwin Naturals launched HydroCanna in 2020. This new brand was focused on skincare infused with CBD and other natural ingredients.

Collaborated with Design Director to conceptualize and execute introductory product photography that captured the premium positioning and natural essence of the HydroCanna brand. Delivered versatile product imagery optimized for multi-channel deployment, creating a cohesive visual foundation that supported integrated marketing efforts across social platforms, digital campaigns, and traditional print advertising.

Packaging Design Direction: Jill Hawkins

Photography : (eighty8.art) Elizabeth Oshinowo