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Blueberry Yum Yum is a prospect gum venture . Blueberry Yum Yum is geared towards pre-teens to young adults. Primary age ranges from 12 to 35.
Brand Identity- Inspired by music culture, fashion and classic retro objects. The identity was based on memories bringing back a object that makes you reminisce on the good times.
Although the younger generation may not recognize at first what the object is, it educates them on the history of how technology was.
Packaging- Very stylish, cool, colorful and fun feel. Styled to be eye-catching over-shining other competition. It will be very compact; slim to fit anywhere. Package will be visually interesting with confident graphics. With a retro theme n mind it will have a individual identity. Direct gum package comes in a pop out tablet form. Package holds 8 pieces of gum.